Do I need a restaurant website if I'm on the delivery apps? The room you fill on Google

Yes. Deliveroo, Just Eat and Instagram do their jobs, the apps put your food in front of people who were never going to walk past the door, Instagram sells a plate better than any sentence, and none of them reaches the couple on the sofa on Thursday night deciding where to eat on Friday. That couple searches Google, opens a website, and books a table. Right now the website they open isn't yours.

Why your own site finds new customers

Search and AI read the open web. Google, ChatGPT and Claude fetch pages at addresses like yourrestaurant.co.uk. A listing inside a delivery app is mostly not something they can fetch. If the only description of your restaurant out there was written to a platform's template, that's the version anything recommending somewhere to eat has to work from.

Own the site and you own the words people actually search. Sunday lunch. The tasting menu. A private room for twelve. Set lunch before the theatre. Where to park and how late the kitchen runs. Each of those can have a page of its own, written the way the person searching would say it, and it can carry photographs of the dishes plated the way you plate them rather than shot for an app tile.

That's a different customer from a delivery order. Someone searching for dinner in your town on a Friday has decided to go out and is choosing where. A delivery app is built to send a driver, not to fill a dining room, and the person filling the dining room made the decision hours earlier on a search that never touched the app. They're also worth more when they arrive: a table of four ordering wine is a different night's takings from a single order in a paper bag, and it's the sort of booking a page of your own is built to win.

How we make it simple

The site is built from your Google Business Profile, so the hours, the phone number, the address, the photos and the reviews Google shows are the ones on the site. Nothing typed twice, nothing left saying you close at ten when you changed it to eleven in March.

From the listing and your menu we make a page for what you serve, and an FAQ out of what your reviews keep asking about: booking a big table, high chairs, gluten free, corkage, how far in advance Sunday lunch goes. If you want a page for the private dining room or for the set menu that only runs midweek, that's the kind of page a site of your own can carry.

The technical work you would otherwise be quoted for by an SEO agency is part of the build. The site is written to be indexed by Google and read by ChatGPT: pages of real text, structured data describing the restaurant, a sitemap, and all of it submitted to Google and Bing at go-live. Google can show a page at your address, under your restaurant's name, working for one kitchen.

Give us the name and we're in touch within one working day with the site ready, with nothing to write first and no design meeting to sit through in the middle of a service. After that, a change of hours over Christmas is one message to us, and the version on your own website is never the one that's a season out of date.

Every order in one place

The delivery apps are how plenty of new customers find you, so keep them. What wears you down is keeping three menus in step: a price goes up and it's right on one app, wrong on another and missing from your site. With Rowbo you change it once and we update it on each app you sell on, and the orders from those apps arrive on the same screen as your own.

Your site takes orders too, and they land on that screen with the rest. Collection, delivery by your own drivers, or ordering from the table on a busy night: the customer orders and pays on your site, the order reaches you by email as a kitchen ticket, and the card money lands in your own Stripe account. Card payments cost Stripe's standard 1.5% + 20p (checked 6 October 2026) and we take nothing on top, and ordering starts at £50 a month per location.

How they work together

The apps keep doing what they're good at, and every order, wherever it came from, lands in one place from one menu. Your site works the dining room too: put your booking link, or just the phone number, behind the Book a table button and the reservation comes straight to you, with no commission on a table you filled yourself.

Your Instagram bio points at the site instead of at a delivery listing, so the people who came for one reel of the pasta land somewhere you control and can book in two taps. The website field on your Google profile points at the same address, and that field is the one most people tap after Google has shown them your name.

What you pay

The website is £30 a month, no setup fee. A real multi-page site on your own .co.uk or .com, built from your Google listing, with the menu, the hours and the reviews coming across on their own and hosting and updates in the price. Cancel any month and the domain stays yours. That's one extra table a month. If you want ordering, the plans start at £50 a month with the website included, then £149, with Bespoke from £349 for customer tools and hands-on help.

Put your restaurant's name into our restaurant page and we'll build one from your Google listing. Read it through before you decide.